The Year Ahead: Same as It Never Was
Political people all talk about how this cycle – which by Spot-On’s estimates started sometime last year – is going to be different. For everyone. We think that’s a safe bet. But we’d like to take this opportunity to throw some gasoline on that fire. EVERYTHING YOU KNOW ABOUT ONLINE POLITICAL AD PLACEMENT IS GOING […]
Why Russians Matter To Your Campaign
Let’s talk about Russians. Let’s talk about the Russians and online ads and Facebook and what they may have done and what it means for the future of political online ad buying.. Because it’s important. And it’s going to matter to your campaign. First, what happened? Well, start with the online ad campaign that Giles-Parscale […]
Campaign tools: Digital media, geo-fencing — and more
This article appeared in Capitol Weekly. For years, the Silicon Valley mantra was “The Internet changes everything.” These days it’s more accurate to say “The Internet is always changing.” That’s why the conventional wisdom about online ad targeting and other digital means of finding voters can easily slip out of date. Things are always changing. For a […]
Clarity Needed
It may seem hard to believe but all the talk about online ad fraud, transparency and accountability is – eventually – going to help clean up the political ad market. But first, we’re going to see some serious realignment. Some has already started as established firms run for cover, getting bought by larger entities, taking […]
The Year Ahead: Seat Belts Required
The great Bette Davis summed it up nicely. Fasten those seat belts, kids, 2017 IS going to be a bumpy ride. But probably not for all of the reasons you might expect. Here at Spot-On we focus on tactics and mechanics. So our year ahead projections – like this pretty good one from last year […]
FBI on Line One….
If I had to sum up the problem with online efforts and political people – all political people -, the interaction between the DNC and the FBI pretty much sums it up. Someone calls to talk about their email server being compromised and they’re sent to the help desk. That noise you hear is 1,000,000 […]
Cleaning Up
There’s a lot to be said about the 2016 election and it will take a long time for everyone to say it. So let us get our U.S. 2 cents in now. In our yearly predictions, Spot-On said this would be the year that “Pollsters really get kicked around.” We also suggested there would be data breaches as […]
The Last Year That Digital Didn’t Know How to Handle Election Ads?
This article appeared in AdWeek Political professionals will use the word “watershed” when they talk about 2016 for many reasons. For those of us in digital advertising, 2016 is the year spending went from a river to a flood. But many of the boats lifted in this rising tide were piloted by inexperienced captains. Their naïveté […]
A Gentle Reminder
A few weeks ago, Spot-On wrote and asked you to help us survey the online ad market for political. We’re back this week repeating that request. We know you’re slammed. But when it comes to asking you what you’re thinking about media, advertising and your campaigns, there is no better time for experts like you […]
Clip Service: News for Busy People
You’ve been busy launching campaigns. We’ve been busy helping you build online ad plans. Now it’s time to get on that con-call and talk about it. Or listen. Lots of listening. To pass the time, Spot-On is here with some light reading. You know, while you’re listening. This is our list of recent and interesting […]
