The Spot-On Pinpoint Persuasion Platform (P3) makes it easy for political media buyers to access thousands of local news outlets that issue-driven voters trust.
From a single dashboard, plan ad buys and launch campaigns in minutes — from Congressional to down-ballot races.
Today, campaigns face a growing gap between where they advertise and where voters actually pay attention:
Tight Margins: 1 in 25 state legislative races is decided by 2 points or less.
Media Waste: 50-60% of digital impressions are considered viewable while broadcast TV wastes up to 70% of impressions outside district boundaries.
Streaming Gaps: 45 million Americans still lack broadband access — creating CTV deserts where streaming ads cannot reach voters.
Ticket-Splitting Voters: A record number of voters are bucking their party and splitting tickets on down ballot issues.
Leveraging more than two decades of political media buying experience, we've purpose-built the only self-service local ad buying platform for campaigns
By aligning media execution to state legislative districts, P3 reaches voters in context to drive persuasion in competitive districts where narrow margins and local issues decide control.
P3 complements broadcast, CTV, and digital with trusted local news placements that address regional variation, turnout pockets, and late-deciding voters. Campaigns gain relevance and efficiency where margins are razor-thin.
P3 places ads alongside credible local journalism, helping voters understand complex issues, assess impact, and make informed decisions. This approach is especially effective where trust and context move late-deciding voters.
P3 supports special district elections that require highly localized outreach — from school boards to water authorities and municipal ballot measures. Spot-On aligns trusted local media with the exact jurisdictions where voters live — delivering cost-efficient persuasion where broadcast and programmatic often miss the mark.
With P3, reach issue-driven voters through a local advertising layer that complements existing campaign strategies:
Precise: Access thousands of local outlets — target only the voters inside your districts and eliminate wasted impressions and spend.
Trusted: We know the editorial and compliance requirements for each outlet — no surprises or pulled ads.
Easy-to-Use: Launch campaigns in minutes, not days.
Benchmarks reflect local-news placements across down-ballot and ballot-measure campaigns
Spot-On partners directly with trusted local news organizations to connect political advertisers with highly engaged community audiences. The P3 platform:
Turns election cycles into revenue cycles with brand-safe political advertising built for local publishers.
Provides transparent reporting and revenue visibility.
Aligns campaigns with the issues your readers care about.
The P3 platform curates a network of trusted local news outlets, ready to deliver political campaigns where it matters most
Schedule a free 30-minute media assessment and P3 demo and learn how to reach issue-focused voters and win tight-margin races.