Spot-On helps campaigns identify persuasion gaps and activate trusted local media environments where issue-focused voters are most engaged.
From statehouse races to Congress and down-ballot contests, Spot-On connects political consultants and media buyers with 3,000+ trusted local news publishers through its Pinpoint Persuasion self-service ad buying platform.
In today’s fragmented media environment, campaigns face growing gaps between where they advertise and where voters actually pay attention. Four structural challenges are reshaping how campaigns reach voters:
Tight Margins: 1 in 25 state legislative races is decided by 2 points or less.
Media Waste: Approximately 50-60% of digital display impressions are considered viewable while broadcast TV wastes up to 70% of impressions outside district boundaries.
Streaming Gaps: 45 million Americans still lack broadband access — creating CTV deserts where streaming ads cannot reach voters.
Ticket-Splitting Voters: Party loyalty no longer predicts how voters pull the lever. A record number of unaffiliated voters are splitting tickets and deciding races on down ballot issues — immigration, education, and affordability.
Local political advertising solutions built on more than two decades of campaign media buying experience — from Congressional to down-ballot races
By aligning media execution to state legislative districts, Spot-On helps campaigns reach voters in context—not just at scale—driving persuasion in competitive districts where narrow margins and local issues decide control.
Spot-On complements broadcast, CTV, and digital with trusted local news placements that address regional variation, turnout pockets, and late-deciding voters. Campaigns gain relevance and efficiency where margins are razor-thin.
Spot-On places complex policy messaging alongside credible local journalism, helping voters understand issues, assess impact, and make informed decisions. This approach is especially effective where trust and context drive late movement.
From school boards to water authorities and municipal ballot measures, special district elections require highly localized outreach. Spot-On aligns trusted local media with the exact jurisdictions where voters live—delivering cost-efficient persuasion where broadcast and programmatic often miss the mark.
Reach issue-driven voters with a local advertising layer that complements existing campaign strategies:
Precise: Access thousands of local outlets — target only the voters inside your districts and eliminate wasted impressions and spend.
Trusted: We know the editorial and compliance requirements for each outlet — no surprises or pulled ads.
Easy-to-Use: Launch campaigns in minutes, not days.
Benchmarks reflect local-news placements across down-ballot and ballot-measure campaigns
Spot-On partners directly with trusted local news organizations to connect political advertisers with highly engaged community audiences. The P3 platform:
Turns election cycles into revenue cycles with brand-safe political advertising built for local publishers.
Provides transparent reporting and revenue visibility.
Aligns campaigns with the issues your readers care about.
We’ve curated a network of trusted local news outlets, ready to deliver political campaigns where it matters most
Schedule a free 45-minute media assessment and Pinpoint Persuasion Platform demo and learn how to reach issue-focused voters in local communities and win tight-margin races.