You’ve been busy launching campaigns. We’ve been busy helping you build online ad plans. Now it’s time to get on that con-call and talk about it. Or listen. Lots of listening.
To pass the time, Spot-On is here with some light reading. You know, while you’re listening. This is our list of recent and interesting stories that may well affect the political ad space.
We begin with an earlier theme, the pivot to mobile. Google’s started with some tweaks to ad design. Facebook followed by announcing the shut down of a popular desktop ad buying platform,
Then there are some “long reads” on how the digital ad market is going to change. Here’s a look at TV and online and here’s something on Verizon (mobile company!) and it’s approach to fly-over country. Both have implications for the way we’re doing business today.
There’s the bureaucratic policy stuff. Sounds a little boring. It’s not.
The double-whammy from the Federal Communications Commissions telling large carriers like Comcast and AT&T that they can’t sell users’ data and opening up set-top boxes to CES and computer company vendors has implications for how advertising data is recorded, sold and packaged. In short, Neilsen and Strata do not own the future.
And some think the FCC is just getting started on how it might regulate and oversee the online world.
Underscoring those trends: Time Warner just bought a slice of Hulu. That’s the beginning, not the end, of these old-new media mergers. Also worth noting: one of the biggest media fights of the convention was over the use of feeds for streaming services.
On the online front: The FTC’s been asked to look at ad fraud. In short, the future won’t belong to one-stop banner ad shops. Put another way: Silicon Valley sales guys aren’t exactly trustworthy as one of them freely confesses.
But here’s something that will make you smile. That Chewbacca lady? She knows how to make a good online political ad. She’s warm. She’s personal. She’s friendly. This approachable approach is ideal for the one-to-one nature of online. Especially when it’s on mobile.
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