Why Mobile Matters
Bought a new computer lately? Probably not. But chances are good that you or someone in your household bought a tablet device. And they weren’t alone. Personal computer sales are falling. And it’s because tablets – sitting on your lap, easy to pop into a purse or briefcase, no bigger than a folded newspaper – […]
Finding Meaning in Google Earnings
This story is all about Google earnings but for folks interested in political ad placement, it’s worth paying attention. Why? Google’s struggling with mobile sales. As a result, they are requiring advertisers to buy mobile tablet ads when/if they switch to Google’s all-inclusive “enhanced campaign” buying service. And using “enhanced campaigns” is mandatory on Monday. […]
Clip Service: Obama Redux
Seems the working press can’t get enough of the data secrets the successful Obama re-election effort used to keep their man in the White House. Sunday’s New York Times Magazine cover asked “Is selling a pizza different from selling a president?” Answer: yes. But that’s not really the one the author, political writer Jim Rutenberg […]
Good Mobile
Here’s the UC mobile tablet ad Spot-On likes so much: It’s pretty, it’s informative and it’s on Flipboard. It lands on a special magazine Cal’s PR department has created just for Flipboard called Fiat Lux. Clever!
Clip Service: Ad Trends to Note
Here a few advertising industry trends that have caught our eye in the past few weeks and which we think will matter for political ad placement in the months and years to come. – Desktop ad sales are peeking. So fewer voters will be seeing political ads at work. – Maybe because 30% of all Americans […]
