Using a database of more than 4,500 U.S websites hand-built to cover the political marketplace, Spot-On Ads helps political campaigns, public affairs and advocacy groups navigate the online media.
Spot-On has worked for:
- Presidential primaries
- Congressional campaigns
- National persuasion campaigns
- Statewide and local ballot measures
- Governors’ races
- Down-ballot constitutional officers
- Local and statewide public affairs and lobbying efforts
- Big and small city mayoral races
In hotly contested states, TV campaigns are becoming increasingly expensive – sometimes beyond the reach of local efforts. The majority of those ads aren’t even seen – most TV viewers skip ads.
Spot-On secures online inventory not available through ad networks – even the ones that claim to target specific voters or groups.
Our clients use high-impact ad “rich” media placements with the same punch as a TV ad – on mobile and desktops computers.
Spot-On’s premium placement ads send your message to voters and other “influencers” as they’re looking for news and information about their communities.
Our average click-through rate is a .20% – double the industry average – at a price point that almost any campaign can afford.
Insider Tip: Local Is Loved
Seven in 10 voters follow LOCAL news.
Pinpoint Persuasion’s database of LOCAL news sites gets you in front of voters.
Insider Tip: Face Time
Smile! Voters respond better to ads carrying a face. Ads with people – usually the candidate – drive more traffic to your campaign site.