For Publishers - SPOT-ON

A buying platform Designed to serve the political market

We bring ad dollars back to local outlets.

P3 tells ad buyers how to directly and efficiently reach local news outlets. Our curated list of 3,000+ local news outlets, print, TV stations and independent news start-ups are classified by statehouse and Congressional districts.

Keeping local in the loop

P3 respects and restores political rate cards — while ensuring creative control. The price you charge is the payment you’ll receive.

You’ll be able to review creative before it runs on your site and maintain the integrity of your editorial standards.

HOW DOES IT WORK?

P3 lets publishers manage pricing, editorial policies and ad inventory.

There’s no bidding because P3 pays your full ‘political’ rate — the price you charge doesn’t change.

You provide the demographic and other information political campaigns want to see — Spot-On will help you!

You control your outlet listings to showcase what you want to sell.

3 easy steps

We’ll assign you a
Publisher Relations
manager. They’re charged with helping you
install our code

We’ll help you setup your site info on P3. This will help buyers know more about your site. Pricing inventory and the rest.

We’ll run a test buy.
Ensuring that
everything works.
Ensuring that
everything works.

THEN WHAT?

That’s it.
Once you approve creative to run on your site, you’re done. During the campaign, you’ll be able to track campaign progress with real-time reporting for all the political and advocacy campaign running on your site. SPOT-ON will, of course, keep an eye on things to make sure the campaign fulfills and buyers are happy!

PINPOINT PERSUASION restores control over the arcane art of political ad sales at no cost to you.

SPOT-ON works with you to generate revenue from this complicated but lucrative market.

STRATEGIC DATA PARTNERS

The P3 platform is supported by leading data providers — providing rich insights into publisher activity, media placement, and voter audiences