Spot-On Ads Predicts…..
A few weeks ago, a well-known trade magazine carried predictions from various political consultants about the future of the business. Spot-On doesn’t like to contradict wiser heads but we did note that the focus for the predictions centered on what we think of as “business as usual” (otherwise known as mail and television) with digital […]
Spot-On NationBuilder
As most of our loyal readers know, Spot-On’s roots are in Silicon Valley. We hang with techies – and always have. So we’re pleased to announce today an affiliate agreement with NationBuilder – the world’s first community organizing system – to make our premium online ad placement service accessible to more campaigns. Starting today, you […]
Privacy and Politics
Privacy. It’s a hot-button political issue with voters which means anyone running a voter outreach campaign with a website – and who isn’t? – needs to know about changes and potential changes in the law. First up, the state of California which on Jan. 1, 2014 started requiring websites to tell visitors how they handled […]
Aereo: You Need to Know
Spot-On has written a lot about Aereo, the Internet-enabled TV viewing service but we’re pretty sure that some of our readers are still in the dark about the importance of the company is having on the TV advertising landscape. So here’s an analogy: Aereo is like Napster – a new service that’s changing how consumers […]
Really? Esquire? Ran a Poll? Yup.
There are many interesting things about the “Center of American Politics” poll recently released by Esquire magazine and NBC News but let’s start with the obvious: Esquire magazine commissioned a poll about political attitudes. And then they put the results up on their website. From where Team Spot-On sits, that should be enough to make […]
Clip File: Talking Data
Big Data. Big Buzz Word. Lotsa confusion. So it’s probably worth surveying the landscape to see what folks mean when they talk about data, analytics and their use in getting to the heart of things. First up, political folks’ favorite Nate Silver who gave a good interview to Charlie Rose. It’s billed as a conversation […]
The Politics of the Television Business
For TV and cable, 2012 was a banner year for political ads sales. With something like $9 billion in campaign spending on the table – from just the presidential election – it was raining soup for anyone who was in the business of selling space to run :30 of video on a large screen shared […]
Clip File: We Don’t Want to be in the Office Either
Ah, yes. The last week of August. If you’re reading this, chances are good you’re in the office and if you’re in the office you’re looking for some entertainment. So here’s a little end-of-summer nonsense with an gentle eye on trends in the political ad business that are worth following. First up, the actor Kevin […]
Clip Service: The Changing TV Business
Television is such a part of the political process that even slight changes in the business should be watched carefully. But your average consultant has better things to do than follow New York Times media columnist Dave Carr’s musings. Or cogitate on whatever PaidContent has to say. So here’s a Spot-On round up – hopefully […]
A Drop in the Buckets….
Spot-On pal Joe Rodota over at Forward Observer – one of California’s better-known political research firms – has a new report out about online spending. In California, the state that’s home to as many cutting edge computer companies as it is avocado growers, spending online is a lackluster 1% of total budget. Forward Observer looked […]
