Changing Times (Again)
Every once in a while Spot-On likes to get a little high minded. And no, we are not inhaling. We are instead contemplating trends worth noting for our customers. Here’s the first one, you might say the only one that matters: There are as many smart phones in the country as there are TV sets. And those […]
Clip Service: News for Busy People
The optimists here at Team Spot-On like to point out that this is the first year since 2004 – that’s 12 long years – where political spending hasn’t been hampered by a real or feared economic recession. Which probably explains why everyone is busy, earlier and faster than some anticipated. Not a lot of time […]
Spot-On Ad Predicts….2016 Edition
First, of course, accept our best wishes for a happy – and winning – New Year. Last year, Spot-On got some nice notices on our predictions for 2015 – a win! So here’s our take on what political consultants, media buyers and campaigns ought to be looking for in 2016. – Data breaches. We’ve seen three […]
Doing The Time Warp. Again.
Political folks take a certain amount of justifiable pride in dismissing shiny toys in favor of techniques that attract, motivate and engage voters. That has always made good sense. Voters follow, they don’t lead. But it’s beginning to feel like campaigns could miss out on the power of digital, especially if they rely entirely on programmatic […]
Dividing Digital
It’s time to divide up “digital”, the catch-all phrase many campaigns use to describe things that aren’t mail or TV. Why split up all that computer stuff? Well, because the idea of a “digital” budget is misleading. It groups very different tasks – tasks that are normally separated – in one big sloppy bucket. Ad […]
To See or Not To See…..
Viewability. Silly made-up word. Important concept. “Viewability” is the shorthand that ad agencies and ad tech outfits are using to discuss a big problem: Many of the ads that run online aren’t seen. There are a number of reasons for this. Since a lot of online advertising is bought by computers talking to computers on automated […]
Spot-On News Clips: Ad Trends For Busy People
Old habits die hard. Spend 20-some years in a newsroom and, well, you have to read the wires first thing every morning. Because you like it. We like to share, too. So here’s a short list of interesting items that have come across our screen the past few weeks. First up: The New York Times […]
The Pre-Roll Fad
We know, old habits die hard. Especially when you can cut the line. Because they’re used to a world of red-tagged mail and election window pricing for TV, some political folks don’t worry about placing online ads until after Labor Day. But the Internet changes everything. Online ads can and do sell out as The […]
Television’s Cracked Screen
We admit it. Spot-On is a little hung up on the TV business. Last year we probably – oh, let’s not mince words, we definitely – spent a little too much time saying that Aero, the now defunct service that put a TV signal on your laptop, was more of a threat than it turned […]
Braggin’ Rights & A New Site
Team Spot-On has been a little busy these past few weeks. First, we went off to New Orleans for the annual meeting of the American Association of Political Consultants and watched our clients over at RBI Strategies & Research pick up a 1st place gold AND a 2nd place silver Pollie Award for their campaign […]
