A Matchless World
With the state primaries schedule slow down it’s time to survey the digital ad environment for fall. Like almost everything else, it’s changing. Again. The ability to use user data to target mobile devices and desktop computers is under new fire. And the one platform campaigns have used as a go-to to reach voters is, well, […]
Publishers: Good News Found Here
Here’s a little good news: Political and advocacy efforts want to advertise in this crisis-fueled climate. And publishers should be waiting for them. A few trends, accelerated by the Covid-19 crisis, might make it easier. The lingering and slow death of the 3rd party cookie, brought on by fatigue, frustration and fraud, along with the […]
Crisis Driven Changes
Thinking differently about how to run your campaigns? It could be time to change up your digital ad game as part of that process. Two online publishing trends are coming together in a way that should encourage political campaigns to think differently about the tried-and-true method of reaching voters with digital technology. First, the lingering […]
Notes On The Field From Home
It took a pandemic to completely destroy the false perception that digital events or online behavior was somehow distinct from other day-to-day activity. No longer can a campaign say that ‘digital’ is different from mail, telephone calling or television. Increasing use of online tools – for doctors’ visits, business meetings and calls with friends and […]
Refocusing A Crisis Mentality
Former Chicago Mayor Rahm Emanuael is credited with a sound observation that should resonate deeply with news outlets this year: “Never let a crisis go to waste. Start planning for the future.“ There’s no getting around it, the news business is in the most dramatic crisis it’s seen. But there may be some good news on […]
A Virus Changes Many Things
Here’s a prediction: by the end of 2020 no political campaign of any size, anywhere in the US will say they can’t afford or don’t need digital outreach. None. Never. Ever. The COVID-19 coronavirus outbreak is changing elections and campaigns. While it looks dramatic, it’s not sudden. Over the past year, almost everyone who participated […]
Let’s Talk Political Ad Sales
We’re only a few days into the 2020 Election Year, but it’s clear changes in the political side of the programmatic ad market will bode well for established news outlets over the next 10 months. Publishers have always had an advantage when it comes to political. That’s been hard to see until now. But things […]
Spot-On 2020: A Rough Ride
Are you getting that sneaky feeling that maybe – just maybe – the online political ad market is getting more unsettled? That this year – oh, why THIS year – is the one where the changes come fast and furious without warning? Reluctantly, Spot-On agrees. From our point-of-view there are three hot spots: privacy law […]
Private Browsing and Political Ad Sales
Changes in election and privacy laws aren’t the only things that can help increase direct buy digital sales this year. The folks who make web browsers have stepped in with changes in how ad trackers can follow consumers – which can only help publishers. These and other suggested changes are going to affect political ad targeting […]
Private Browsing, Less Targeting
Changes in election and privacy laws aren’t the only adjustments that digital ad buyers should worry about going in to 2020. The folks who make web browsers have stepped in with changes in how ad trackers can follow consumers . These adjustments are going to affect political ad targeting – not at some future point […]
