About Us

About Us

Spot-On takes cutting edge Silicon Valley technology and applies it to the political, advocacy and nonprofit arenas.


Chris Nolan, Founder

Chris Nolan is the founder of Spot-On.

Before starting Spot-On, Nolan was a daily news reporter in Washington, D.C., where she covered the passage of the 1996 Telecommunications Act, and in Silicon Valley when she chronicled “Bubble 1.0” from 1996-2001.

As a reporter, she consistently led her peers with insightful commentary breaking news. She lives in San Francisco, CA and holds a B.A. degree from Barnard College, Columbia University.

When she’s not thinking about politics, Chris cooks, tends to a very small urban garden and swims.


Owen McCumber, COO

Owen McCumber is the COO for Spot-On.

Before joining Spot-On, McCumber spent his entire career at various Silicon Valley ad tech companies starting out at J. Walter Thompson Technology where he was the youngest media buyer hired by the agency, managing a portfolio of Business exceeding $20MM annually comprised of Digital Web 1.0 Companies. Owen oversaw annual media budgets and spending of over $75MM at NexTag, Adap.tv (AOL) and NamoMedia (Twitter) as well as developing New Advertising Placements for Yahoo! Finance.

Owen holds a B.S. degree from San Jose State University with a focus in Advertising. When he’s not thinking about ad tech, he’s watching the Kansas City Chiefs or the San Francisco Giants with his family.


Jim Barton, CTO

Jim Barton is the CTO for Spot-On.

Barton has been writing code since he was a student at the University of Colorado in Boulder. His extensive Silicon Valley career includes stints at Hewlett-Packard, Silicon Graphics and TiVo where his invention, the DVR, changed the way we watch television.

Jim has a stack of patents related to the development of TiVo and other technologies along with two Emmy Awards. When he’s not writing code, you’ll find him moseying around vineyards in the Santa Cruz mountains.


Mark Torres, Senior Sales Strategist for the Western Region

Mark Torres is the Senior Strategist for the Western Region at Spot-On.

Before joining Spot-On, Mark worked in both the public and private sectors. He began his political career as a volunteer coordinator on the 2008 Obama for America campaign and worked for Rep. Jim Costa (D-Fresno) as well as several Silicon Valley start-ups interested in the political sphere.

Mark holds a Bachelor’s degree and Masters in Public Administration (MPA) from California State University, Fresno.

When Mark isn’t thinking about politics, he’s trying to figure out how to have a meal at every restaurant in the world that’s received a Michelin star or the James Beard Award for culinary excellence.


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Privacy Policy and Confidentiality

Spot-On respects the privacy of its clients and understand the need to keep information about campaigns confidential. We will not share information about our business relationship with other parties without seeking your consent but we do reserve the right to use aggregated data we collect in the course of doing business with you and others for planning and marketing purposes.

We will not sell information about you, your business or your clients to any third party. For more information, see our Terms and Conditions.


Contact Spot-On
350 Townsend Street, Suite 302

San Francisco, CA 94107


Insider Tip: A Slate Card for Online

The Spot-On Virtual Slate Card is a great way for a caucus or cause to help a group of candidates. It’s an online ad buy that stretches ad dollars.

Insider Tip: Analytics 101

The Spot-On Virtual Precinct Captain provides metrics throughout your campaign. You can also get a look at creative performance for in-house A/B testing.

Insider Tip: FAQ

Just getting started with online ad placement? Have a question from a client that needs and answer NOW? Check out Spot-On’s handy-dandy FAQ.