A buying platform Designed to serve this political market

We bring ad dollars back to local outlets. Our curated list of 3500 local news outlets, print, TV stations and independent news start-ups are classified by statehouse and Congressional districts.

P3 tells ad buyers how to reach local news outlets – directly.

Keeping local in the loop

P3 respects and restores political rate cards – and restores creative control. The price you charge is the payment you’ll receive.

You’ll be able to review creative before it runs on your site to make sure your editorial standards are respected.

HOW DOES IT WORK?

P3 lets publishers manage pricing, editorial policies and ad inventory.

There’s no bidding because P3 pays your full ‘political’ rate
– the price you charge doesn’t change.

You provide the demographic and other information political campaigns want to see
– Spot-On will help you!

You control your outlet listings to showcase what you want to sell.

 

3 easy steps

1
We’ll assign you a
Publisher Relations
manager. They’re charged with helping you
install our code
2
We’ll help you setup your site info on P3. This will help buyers know more about your site. Pricing inventory and the rest.
3
We’ll run a test buy.
Ensuring that
everything works.
Ensuring that
everything works.

THEN WHAT?

That’s it.
 Once you approve creative to run on your site, you’re done. During the campaign, you’ll be able to track campaign progress with real-time reporting for all the political and advocacy campaign running on your site. SPOT-ON will, of course, keep an eye on things to make sure the campaign fulfills and buyers are happy!

PINPOINT PERSUASION restores control over the arcane art of political ad sales at no cost to you.

SPOT-ON works with you to generate revenue from the complicated but lucrative market.

We proudly support local news

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