The Return of Context
You remember contextual targeting don’t you? That’s when you sold an ad placement based on where in your publications it would have the most impact. What’s that? You say you’re still selling ads that way? Well, you’re not really. So-called programmatic advertising has eaten away at the very idea that publishers would care about where […]
Putting Things in Context
It’s gotten a fancy high-tech name now but the old fashion technique that political ad buyers have relied on – buying ads where they think they’ll find voters – is coming back with a vengeance. This time around it’s called “contextual targeting.” Which means that advertisers run ads where they’ll reach people who care about […]
