November Political Prep
More than any year since Spot-On started selling ads, this one has been one of constant change for political advertisers. That’s not just the overall chaotic climate; it’s the new attention being paid to the sloppiness that sadly characterizes the ad tech business by publishers and attention to privacy concerns by a weary public. The ad […]
A Matchless World
With the state primaries schedule slow down it’s time to survey the digital ad environment for fall. Like almost everything else, it’s changing. Again. The ability to use user data to target mobile devices and desktop computers is under new fire. And the one platform campaigns have used as a go-to to reach voters is, well, […]
