Beat Targeting
Targeting Alert: One of the key components of online advertising – tracking the behavior of Internet users – is coming under increasing fire. This is good news for publishers across the board but it could be even better news for publishers interested in political ad dollars – if they prepare. Political folks don’t spend a […]
Well Behaved Targeting
Targeting Alert: Just in time for the 2020 Election, a key buying tool in online advertising – tracking the behavior of Internet users – is coming under increasing fire. Political folks don’t spend a lot of time thinking about targeting other than by voter registration information. But voter targeting is a sub-set of “behavioral” targeting […]
