2018 Election Winner: Programmatic Ad Buying

It may have been overlooked in the lead-up to the 2018 election, but once again Borrell Associates is saying that the bulk of political ad spending occurred on social and programmatic exchanges.

“This year, display will make up almost two-fifths of all U.S. digital political ad spending. More than 60 cents of every dollar spent on digital advertising will go to the social networks in the form of targeted display and video advertising. “ – Borrell & Associates,