You’ve been busy launching campaigns. We’ve been busy helping you build online ad plans. Now it’s time to get on that con-call and talk about it. Or listen. Lots of listening.<\/p>\n
To pass the time, Spot-On is here with some light reading. You know, while you’re listening. This is our list of recent and interesting stories that may well affect the political ad space.<\/p>\n
We begin with an earlier theme, the pivot to mobile. Google’s started with some tweaks to ad design.<\/a> Facebook followed by announcing the shut down of\u00a0a popular desktop ad buying platform,<\/a><\/p>\n Then there are some “long reads” on how the digital ad market is going to change. Here’s a look at TV and online <\/a>and here’s something on Verizon (mobile company!) and it’s approach to fly-over country.<\/a>\u00a0Both have implications for the way we’re doing business today.<\/p>\n There’s the bureaucratic policy stuff. Sounds a little boring. It’s not.<\/p>\n The double-whammy from the Federal Communications Commissions telling large carriers like Comcast and AT&T that they can’t sell users’ data<\/a> and opening up set-top boxes to CES and computer company vendors<\/a> has implications for how advertising data is recorded, sold and packaged. In short, Neilsen and Strata do not own the future.<\/p>\n And some think the FCC is just getting started<\/a>\u00a0on how it might regulate and oversee the online world.<\/p>\n Underscoring those trends: Time Warner just bought a slice of Hulu<\/a>. That’s the beginning, \u00a0not the end, of these old-new media mergers<\/a>. Also worth noting: one of the biggest media fights of the convention was over the use of feeds for streaming services<\/a>.<\/p>\n On the online front: The FTC’s been asked to look at ad fraud<\/a>. In short, the future won’t belong to one-stop banner ad shops. Put another way: Silicon Valley sales guys aren’t exactly trustworthy as one of them freely confesses.\u00a0<\/a><\/p>\n But here’s something that will make you smile. That Chewbacca lady? <\/a>She knows how to make a good online political ad. She’s warm. She’s personal. She’s friendly. This approachable approach is ideal for the one-to-one nature of online. Especially when it’s on mobile.<\/p>\n Want to get your con-call entertainment on a more regular basis? Follow us on Twitter<\/a> or hang with us on Facebook<\/a>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" You’ve been busy launching campaigns. We’ve been busy helping you build online ad plans. Now it’s time to get on that con-call and talk about it. Or listen. Lots of listening. To pass the time, Spot-On is here with some light reading. You know, while you’re listening. This is our list of recent and interesting […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4002","post","type-post","status-publish","format-standard","hentry","category-spotlight"],"acf":[],"_links":{"self":[{"href":"https:\/\/spot-on.com\/wp-json\/wp\/v2\/posts\/4002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spot-on.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spot-on.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spot-on.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/spot-on.com\/wp-json\/wp\/v2\/comments?post=4002"}],"version-history":[{"count":0,"href":"https:\/\/spot-on.com\/wp-json\/wp\/v2\/posts\/4002\/revisions"}],"wp:attachment":[{"href":"https:\/\/spot-on.com\/wp-json\/wp\/v2\/media?parent=4002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spot-on.com\/wp-json\/wp\/v2\/categories?post=4002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spot-on.com\/wp-json\/wp\/v2\/tags?post=4002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}