Seems the working press can’t get enough of the data secrets the successful Obama re-election effort used to keep their man in the White House.<\/p>\n
Sunday’s New York Times Magazine cover asked “Is selling a pizza different from selling a president?”<\/a> Answer: yes. But that’s not really the one the author, political writer Jim Rutenberg gave. We’ll let you judge how well he answered that question. Here are Spot-On we still have some questions. The big one: Is AMG, the firm profiled in the story, really<\/em> going to take on the entrenched TV media buying establishment?<\/p>\n On the other side of the aisle, the Times Bits – it’s digital section – had a sweet profile of a company Spot-On knows and likes<\/a>, CrowdVerb, started by longtime digital dudes Todd Herman<\/a> and Cyrus Krohn<\/a>. It’s all about metrics and analytics and no one says anything about pizza.<\/p>\n Late last year and earlier this year, there were a spate of stories about the Obama effort. Here’s are pointers to two that made the most sense ICYMI as the kids say or, In Case You Missed It<\/em>.<\/p>\n – Inside the Cave<\/a> (pdf slide show) from the good folks at Engaged DC.<\/p>\n – When the Nerds Go Marching In<\/a> – Alexis Madrigal in The Atlantic<\/p>\n