Privacy

Privacy Policy and Confidentiality

Spot-On respects the privacy of its clients and understands the need to keep campaign information confidential.

We will not share any information about our business relationship with any third parties without your prior consent; but we reserve the right to use aggregate data collected in the course of our business relationship for planning and marketing purposes.

We regularly publish a newsletter and distribute it using the collected name and email addresses. All copies have an unsubscribe option for those who wish to be deleted from our roster. Additionally, anyone can send an email to advertise@spot-on.com with “unsubscribe” in the subject line. You may correct any incorrect information by emailing us.

For more information governing our ad sales and placement business clients see our Terms and Conditions. You can also check back at this page for periodic updates or changes to our privacy policy; the last revision occurred on June 6, 2015.

Cookies and Ad Targeting

In some campaigns, Spot-On uses third-party vendors to place tracking “cookies” in ads and on websites created by our clients to develop and create our targeted Pinpoint Placement ad buys. You can turn off cookies but it may make it more difficult to use our services.

This information is only used in the aggregate form; no data about specific individuals is collected or stored and data is never shared with anyone but our clients. For additional information about cookies, tracking and targeting for web ads, please consult the Network Advertising Initiative.

We also collect data via our Online Town Crier® Facebook application. This information is only used in aggregate form; no data about specific individuals is collected or stored nor is it shared with anyone but the client. This data is also governed by the Terms of Service in place for Facebook application developers and requires user permission. For more on those terms, see the Facebook Platform Policy.

Individual Facebook members wishing to review their privacy rights and permissions can do so by clicking the “account settings” tab on their Facebook pages. We do not respond to “Do not track” signals.

Spot-On TrendSpotter

Spot-On’s TrendSpotter, a mobile app for audience participation in debates and discussions, collects information about users for various clients. That data is used only in aggregate form — no data about individuals is collected or stored. Data collection is governed by the Terms and Conditions in place for Facebook app developers. For more on Facebook’s terms, see the Facebook Platform Policy.

Individual Facebook members wishing to know more about their privacy rights and permissions can review them by clicking on the “account settings” tab on their Facebook pages.

Please check back at this page for periodic updates or changes to our policy. This policy was last revised on June 6, 2015.

Insider Tip: A Slate Card for Online

The Spot-On Virtual Slate Card is a great way for a caucus or cause to help a group of candidates. It’s an online ad buy that stretches ad dollars.

Insider Tip: Analytics 101

The Spot-On Virtual Precinct Captain provides metrics throughout your campaign. You can also get a look at creative performance for in-house A/B testing.

Insider Tip: FAQ

Just getting started with online ad placement? Have a question from a client that needs and answer NOW? Check out Spot-On’s handy-dandy FAQ.