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Politics magazine

Here Comes the Judge - Online Success in Local Races

Campaigns & Elections, September 2010
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Running a down-ballot race in California always presents challenges when it comes to getting voters’ attention and getting them to the polls.

In Los Angeles County, a sprawling geographic area where voters read and speak multiple languages and usually see long lists of state, county and city offices and initiatives on their ballots, it’s often difficult for local candidates to establish even the basics – name identification – much less actual votes on Election Day. This is especially true for candidates running for Los Angeles Superior Court....continue reading »






Politics magazine

The Integrated Campaign to Save San Francisco General

Politics, June 2009
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In 2008, San Francisco faced the prospect of losing San Francisco General Hospital, the only Level 1 trauma center serving millions of people, not just in San Francisco but the entire Bay area, and a critical component of health care in the city.

A new state law mandated that all hospitals be seismically retrofitted to survive an earthquake by 2013—and the only way to save SF General Hospital would be to issue an $800 million bond to pay for the rebuilding of the hospital...continue reading »

 

 

Additional Mentions

"Why the Great GRP Debate Means Even More to Online Politicos"
ClickZ, September 27, 2010

"California Political Campaign Sees Lift by Combining TV, Web Ads"
ClickZ, September 6, 2010

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