About Us

About Us

Spot-On takes cutting edge Silicon Valley technology and applies it to the political, advocacy and nonprofit arenas.

Spot-On’s investors and advisors include well-known innovators and entrepreneurs. Our backing comes from the folks who invented TiVo, started hotornot.com and helped launch Wired magazine. It also includes serial entrepreneurs, venture capitalists and a member of the Google IPO team.

Their expertise guides our business and technology strategies. Founder Chris Nolan’s deep knowledge of the local news business and her years of experience writing about politics make for a potent combination of insights and know-how.


Chris Nolan, Founder

Chris Nolan is the founder of Spot-On.

Before starting Spot-On, Nolan was a daily news reporter in Washington, D.C., where she covered the passage of the 1996 Telecommunications Act, and in Silicon Valley when she chronicled “Bubble 1.0” from 1996-2001.

As a reporter, she consistently led her peers with insightful commentary breaking news. She lives in San Francisco, CA and holds a B.A. degree from Barnard College, Columbia University.

When she’s not thinking about politics, Chris cooks, tends to a very small urban garden and swims.


Owen McCumber, COO

Owen McCumber is the COO for Spot-On.

Before joining Spot-On, McCumber spent his entire career at various Silicon Valley ad tech companies starting out at J. Walter Thompson Technology where he was the youngest media buyer hired by the agency, managing a portfolio of Business exceeding $20MM annually comprised of Digital Web 1.0 Companies. Owen oversaw annual media budgets and spending of over $75MM at NexTag, Adap.tv (AOL) and NamoMedia (Twitter) as well as developing New Advertising Placements for Yahoo! Finance.

Owen holds a B.S. degree from San Jose State University with a focus in Advertising. When he’s not thinking about ad tech, he’s watching the Kansas City Chiefs or the San Francisco Giants with his family.


Lee C. Samuel, Senior Sales Strategist

Lee is Spot-On’s senior sales strategist, responsible for handling all new accounts.

With almost 30 years of sales and marketing experience across various industries including nearly a decade as a Multimedia Account Executive with the San Francisco Chronicle and SFGate.com, Lee has built a reputation for integrity, an easy-going manner and the ability to help his clients to get the most value and best results from their campaigns.

Lee is a devoted father, spending most of his free time supporting and encouraging his three children, playing golf whenever possible, listening to a diverse selection of music and following the NY Jets, his hometown team. He hold a B.A. in Economics from Hamilton College in New York.


Want to know more about Spot-On services?

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Privacy Policy and Confidentiality

Spot-On respects the privacy of its clients and understand the need to keep information about campaigns confidential. We will not share information about our business relationship with other parties without seeking your consent but we do reserve the right to use aggregated data we collect in the course of doing business with you and others for planning and marketing purposes.

We will not sell information about you, your business or your clients to any third party. For more information, see our Terms and Conditions.


Contact Spot-On
350 Townsend Street, Suite 302

San Francisco, CA 94107


Insider Tip: A Slate Card for Online

The Spot-On Virtual Slate Card is a great way for a caucus or cause to help a group of candidates. It’s an online ad buy that stretches ad dollars.

Insider Tip: Analytics 101

The Spot-On Virtual Precinct Captain provides metrics throughout your campaign. You can also get a look at creative performance for in-house A/B testing.

Insider Tip: FAQ

Just getting started with online ad placement? Have a question from a client that needs and answer NOW? Check out Spot-On’s handy-dandy FAQ.