Team Spot-On has been a little busy these past few weeks.
First, we went off to New Orleans for the annual meeting of the American Association of Political Consultants and watched our clients over at RBI Strategies & Research pick up a 1st place gold AND a 2nd place silver Pollie Award for their campaign to help the Larimer County (CO) Humane Society get a new building.
The LHS campaign – a ballot measure to raise taxes in the county – won by 52% of the vote. This in the white-hot state of Colorado where television time was at a premium. With television far too expensive, RBI decided to put the bulk of the campaign resources in the online outreach. Spot-On supervised the placement of “rich” media take-overs, Facebook placements, video pre-roll and premium placement banner ads to create a winning campaign.
How winning? 96% of the voters came down the ballot to support the LHS measure.
It’s so good, it’s included in the case-study slide show on Spot-On’s brand new spankin’ website. The site’s new but the address is the same. It’s http://spot-on.com.
Usually we end this newsletter with a note saying you can unsubscribe at any time (because you can) but today we’d like to thank AAPC President Art Hackney for his kind and generous comments about our 2015-16 predictions for the political business. If the Pollies are the Oscars, for a few moments there, Spot-On Founder Chris Nolan felt a little bit like Sally Field.
If you heard Art at the Pollies and are a little curious about what he was talking about, go here and have a read. And, of course, feel free to share this with friends and colleagues. You can also hang out with us on Facebook or follow us on Twitter.